:root{
  --navy:#0E1A2B; --navy-2:#15253B; --line-dark:#253752;
  --bone:#F4EFE6; --paper:#FBF8F2; --ink:#14202F; --muted:#56606E; --line:#DDD5C8;
  --amber:#E39A48; --rust:#A34A1F; --on-navy:#EEE7DA; --on-navy-dim:#A9B2C1;
  --serif:"Newsreader", Georgia, "Times New Roman", serif;
  --sans:"Instrument Sans", "Segoe UI", system-ui, sans-serif;
  --mono:"IBM Plex Mono", ui-monospace, Menlo, monospace;
  --wrap:1180px; --read:720px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:88px;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bone);color:var(--ink);font:18px/1.65 var(--sans);overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:var(--rust);text-underline-offset:3px}
a:hover{color:var(--ink)}
:focus-visible{outline:2px solid var(--amber);outline-offset:3px;border-radius:2px}
h1,h2,h3{font-family:var(--serif);font-weight:500;line-height:1.08;letter-spacing:-.015em;text-wrap:balance;margin:0}
h1{font-size:clamp(2.4rem,5.6vw,4.6rem)}
h2{font-size:clamp(1.9rem,3.8vw,3rem)}
h3{font-size:clamp(1.25rem,2vw,1.5rem);line-height:1.2}
p{margin:0;max-width:66ch}
em.hl{font-style:italic;color:var(--amber)}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:24px}
.read{max-width:var(--read)}
.label{font:500 .72rem/1.3 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.skip{position:absolute;left:-999px;top:8px;background:var(--amber);color:var(--navy);padding:8px 14px;z-index:100}
.skip:focus{left:16px}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(14,26,43,.94);backdrop-filter:blur(8px);color:var(--on-navy);border-bottom:1px solid var(--line-dark)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:68px}
.brand{display:flex;align-items:center;gap:12px;color:var(--on-navy);text-decoration:none;font:500 1.15rem var(--serif)}
.brand-mark{width:34px;height:34px;border:1px solid var(--amber);border-radius:50%;display:grid;place-items:center;font:500 .8rem var(--mono);color:var(--amber);letter-spacing:.04em}
.nav{display:flex;align-items:center;gap:28px}
.nav a{color:var(--on-navy);text-decoration:none;font-size:.95rem}
.nav a:hover,.nav a[aria-current="page"]{color:var(--amber)}
.nav .lang{font:500 .75rem var(--mono);letter-spacing:.1em;border:1px solid var(--line-dark);padding:6px 10px;border-radius:999px}
.nav .cta{background:var(--amber);color:var(--navy);padding:9px 16px;border-radius:3px;font-weight:600}
.nav .cta:hover,.nav .cta[aria-current="page"]{background:var(--on-navy);color:var(--navy)}
.menu-toggle{display:none;background:none;border:1px solid var(--line-dark);color:var(--on-navy);width:44px;height:44px;border-radius:4px;cursor:pointer}
.menu-toggle svg{width:22px;height:22px;stroke:currentColor;fill:none;stroke-width:1.8}
@media (max-width:860px){
  .menu-toggle{display:grid;place-items:center}
  .nav{display:none;position:absolute;top:68px;left:0;right:0;flex-direction:column;align-items:flex-start;gap:0;background:var(--navy);padding:8px 24px 24px;border-bottom:1px solid var(--line-dark)}
  .nav.open{display:flex}
  .nav a{padding:14px 0;width:100%;border-bottom:1px solid var(--line-dark);font-size:1.05rem}
  .nav .lang,.nav .cta{margin-top:16px;width:auto;border-bottom:1px solid var(--line-dark)}
}

/* hero */
.hero{position:relative;background:var(--navy);color:var(--on-navy);overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(560px circle at var(--mx,72%) var(--my,30%),rgba(227,154,72,.17),transparent 62%)}
.hero-inner{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center;padding-block:72px 80px}
.hero .label{color:var(--amber)}
.hero h1{margin-top:18px}
.hero-body{margin-top:24px;color:#CFC8BA;font-size:1.12rem}
.hero-meta{margin-top:14px;color:var(--on-navy-dim);font-size:.92rem}
.actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px}
.btn{display:inline-flex;align-items:center;gap:10px;min-height:48px;padding:12px 22px;border-radius:3px;text-decoration:none;font-weight:600;font-size:1rem;border:1px solid transparent;cursor:pointer;font-family:var(--sans);transition:transform .2s ease,background .2s ease,color .2s ease}
.btn:hover{transform:translateY(-2px)}
.btn svg{width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:2}
.btn-primary{background:var(--amber);color:var(--navy)}
.btn-primary:hover{background:var(--on-navy);color:var(--navy)}
.btn-ghost{border-color:#4A5B75;color:var(--on-navy)}
.btn-ghost:hover{border-color:var(--amber);color:var(--amber)}
.btn-dark{background:var(--navy);color:var(--on-navy)}
.btn-dark:hover{background:var(--rust);color:#fff}
.btn-line{border-color:var(--ink);color:var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--bone)}
.hero-visual{position:relative}
.hero-visual figure{margin:0}
.hero-visual .a{transform:rotate(-2deg);box-shadow:0 30px 60px rgba(0,0,0,.45)}
.hero-visual .b{position:absolute;width:52%;right:-6%;bottom:-14%;transform:rotate(3deg);box-shadow:0 24px 50px rgba(0,0,0,.5);border:6px solid var(--navy-2)}
.hero-visual figcaption{margin-top:18px;font:400 .75rem var(--mono);color:var(--on-navy-dim);letter-spacing:.04em}
@media (max-width:900px){.hero-inner{grid-template-columns:1fr;gap:40px;padding-block:48px 72px}.hero-visual{max-width:520px}.hero-visual .b{right:-2%}}

/* stats */
.stats{background:var(--navy-2);color:var(--on-navy);border-top:1px solid var(--line-dark)}
.stats ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr)}
.stats li{padding:28px 20px 30px;border-left:1px solid var(--line-dark);display:grid;gap:6px;align-content:start}
.stats li:first-child{border-left:0;padding-left:0}
.stats b{font:500 clamp(1.6rem,2.4vw,2.2rem)/1 var(--serif);white-space:nowrap;color:var(--amber);font-variant-numeric:tabular-nums}
.stats span{font-size:.88rem;color:var(--on-navy-dim);line-height:1.4}
.stats .note{padding:0 0 22px;font:400 .72rem var(--mono);color:#7E889A}
@media (max-width:900px){.stats ul{grid-template-columns:repeat(2,1fr)}.stats li{border-left:0;border-top:1px solid var(--line-dark);padding-left:0}.stats li:first-child{border-top:0}.stats li:nth-child(2){border-top:0}}

/* sections */
.section{padding-block:96px}
.section-head{display:grid;gap:18px;margin-bottom:48px}
.rule{border:0;border-top:1px solid var(--line);margin:0}
.dark{background:var(--navy);color:var(--on-navy)}
.dark .label{color:var(--amber)}
.dark p{color:#CFC8BA}
.dark a:not(.btn){color:var(--amber)}
.paper{background:var(--paper)}

/* feature case */
.feature{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.feature .copy{display:grid;gap:22px}
.feature .roles{font:400 .8rem/1.8 var(--mono);color:var(--muted);letter-spacing:.02em}
.collage{display:grid;grid-template-columns:1.3fr 1fr;grid-template-rows:auto auto;gap:14px}
.collage img{width:100%;height:100%;object-fit:cover;border-radius:2px}
.collage .tall{grid-row:span 2}
.text-link{display:inline-flex;align-items:center;gap:8px;font-weight:600;text-decoration:none;color:var(--rust)}
.text-link svg{width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:2;transition:transform .2s}
.text-link:hover svg{transform:translateX(4px)}
@media (max-width:900px){.feature{grid-template-columns:1fr;gap:36px}}

/* touchpoints */
.touch{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}
.touch article{display:grid;gap:14px;align-content:start}
.touch .frame{aspect-ratio:4/3;overflow:hidden;background:#E8E1D4;border-radius:2px}
.touch .frame img{width:100%;height:100%;object-fit:cover;transition:transform .6s ease}
.touch article:hover .frame img{transform:scale(1.04)}
.touch .frame.screens{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;padding:14px;background:#DCD3C4}
.touch .frame.screens img{object-fit:cover;object-position:top;border-radius:2px;box-shadow:0 6px 14px rgba(20,32,47,.18)}
@media (max-width:900px){.touch{grid-template-columns:1fr;gap:48px}}

/* capability list */
.caps{border-top:1px solid var(--line)}
.caps li{display:grid;grid-template-columns:minmax(200px,1fr) 2fr;gap:32px;padding:28px 0;border-bottom:1px solid var(--line)}
.caps{list-style:none;margin:0;padding:0}
.caps h3{font-size:1.35rem}
.caps p{color:var(--muted)}
@media (max-width:700px){.caps li{grid-template-columns:1fr;gap:8px}}

/* split */
.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
@media (max-width:900px){.split{grid-template-columns:1fr;gap:32px}}

/* two paths */
.paths{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line-dark);border:1px solid var(--line-dark);margin-top:40px}
.paths a{background:var(--navy);padding:32px;text-decoration:none;color:var(--on-navy);display:grid;gap:10px;transition:background .2s}
.paths a:hover{background:var(--navy-2)}
.paths strong{font:500 1.5rem var(--serif);color:var(--on-navy)}
.paths span{color:var(--on-navy-dim);font-size:.95rem}
.paths em{font-style:normal;color:var(--amber);font-weight:600;font-size:.95rem}
@media (max-width:700px){.paths{grid-template-columns:1fr}}

/* page head */
.page-head{background:var(--navy);color:var(--on-navy);padding-block:72px 64px;position:relative;isolation:isolate;overflow:hidden}
.page-head::before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(520px circle at var(--mx,80%) var(--my,20%),rgba(227,154,72,.14),transparent 62%)}
.page-head .label{color:var(--amber)}
.page-head h1{margin-top:16px;max-width:18ch}
.page-head p{margin-top:22px;color:#CFC8BA;font-size:1.12rem}

/* fact sheet */
.facts{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:0;border-top:1px solid var(--line-dark);margin-top:48px}
.facts div{padding:18px 20px 4px 0;display:grid;gap:4px}
.facts dt{font:500 .7rem var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--amber)}
.facts dd{margin:0;color:#CFC8BA;font-size:.95rem;line-height:1.5}

/* chapter nav */
.chapters{position:sticky;top:68px;z-index:40;background:var(--bone);border-bottom:1px solid var(--line)}
.chapters ul{list-style:none;margin:0;padding:0;display:flex;gap:26px;overflow-x:auto;scrollbar-width:none}
.chapters ul::-webkit-scrollbar{display:none}
.chapters a{display:block;padding:16px 0;white-space:nowrap;text-decoration:none;color:var(--muted);font-size:.9rem;border-bottom:2px solid transparent}
.chapters a:hover,.chapters a.active{color:var(--ink);border-color:var(--amber)}

.chapter{padding-block:88px;border-bottom:1px solid var(--line)}
.chapter .grid{display:grid;grid-template-columns:1fr 1.1fr;gap:64px;align-items:start}
.chapter .grid.rev{grid-template-columns:1.1fr 1fr}
.chapter .copy{display:grid;gap:20px}
@media (max-width:900px){.chapter .grid,.chapter .grid.rev{grid-template-columns:1fr;gap:36px}.chapter .grid.rev .media{order:2}}
figure{margin:0}
figcaption{margin-top:10px;font-size:.85rem;color:var(--muted);line-height:1.5}
.tag{display:inline-block;margin-right:6px;font:500 .64rem var(--mono);letter-spacing:.1em;text-transform:uppercase;border:1px solid var(--line);padding:2px 6px;border-radius:2px;color:var(--muted);vertical-align:1px}
.questions{list-style:none;margin:8px 0 0;padding:0;counter-reset:q}
.questions li{counter-increment:q;padding:12px 0;border-top:1px solid var(--line);display:grid;grid-template-columns:40px 1fr}
.questions li::before{content:counter(q,decimal-leading-zero);font:500 .8rem var(--mono);color:var(--rust);padding-top:3px}
.flow{list-style:none;margin:8px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px;align-items:center}
.flow li{font-size:.9rem;padding:8px 12px;background:var(--paper);border:1px solid var(--line);border-radius:2px}
.flow li:not(:last-child)::after{content:"→";margin-left:12px;color:var(--rust)}
.stages{display:grid;grid-template-columns:repeat(4,1fr);border-top:2px solid var(--ink);margin-top:40px}
.stages div{padding:22px 22px 0 0;display:grid;gap:8px;align-content:start;position:relative}
.stages b{font:500 1.5rem var(--serif)}
.stages span{color:var(--muted);font-size:.95rem}
.stages .n{font:500 .72rem var(--mono);color:var(--rust);letter-spacing:.1em}
@media (max-width:800px){.stages{grid-template-columns:1fr 1fr;row-gap:24px}}
@media (max-width:480px){.stages{grid-template-columns:1fr}}
.screens-row{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.screens-row img{border:1px solid var(--line);border-radius:2px;background:#fff}
.pair{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media (max-width:520px){.pair{grid-template-columns:1fr}}
.retailers{font:500 .95rem var(--sans);color:var(--ink);margin-top:4px}
.bignum{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:0;border-top:1px solid var(--line-dark)}
.bignum div{padding:24px 24px 0 0;display:grid;gap:6px}
.bignum b{font:500 clamp(2rem,3.6vw,3rem)/1 var(--serif);white-space:nowrap;color:var(--amber)}
.bignum span{color:var(--on-navy-dim);font-size:.95rem}
.fineprint{font:400 .78rem/1.5 var(--mono);color:var(--on-navy-dim);margin-top:20px}

/* about timeline */
.timeline{list-style:none;margin:0;padding:0;border-left:1px solid var(--line);margin-left:6px}
.timeline li{position:relative;padding:0 0 36px 32px;display:grid;gap:6px}
.timeline li::before{content:"";position:absolute;left:-6px;top:8px;width:11px;height:11px;border-radius:50%;background:var(--bone);border:2px solid var(--rust)}
.timeline .when{font:500 .75rem var(--mono);color:var(--rust);letter-spacing:.06em}
.timeline p{color:var(--muted)}
.portrait{aspect-ratio:4/5;background:var(--navy);display:grid;place-items:center;color:var(--amber);font:500 5rem var(--serif);border-radius:2px;position:relative;overflow:hidden}
.portrait span{position:relative}
.portrait::after{content:"";position:absolute;inset:18px;border:1px solid var(--line-dark)}

/* services */
.services{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid var(--line)}
.services li{padding:28px 28px 28px 0;border-bottom:1px solid var(--line);display:grid;gap:10px}
.services li:nth-child(odd){border-right:1px solid var(--line)}
.services li:nth-child(even){padding-left:28px}
.services p{color:var(--muted)}
@media (max-width:760px){.services{grid-template-columns:1fr}.services li:nth-child(odd){border-right:0}.services li:nth-child(even){padding-left:0}}

/* form */
.form-wrap{background:var(--paper);border:1px solid var(--line);padding:clamp(24px,4vw,44px);border-radius:3px}
form{display:grid;gap:20px}
fieldset{border:0;padding:0;margin:0;display:grid;gap:10px}
legend{font-weight:600;margin-bottom:10px}
.choices{display:flex;flex-wrap:wrap;gap:10px}
.choices label{display:flex;align-items:center;gap:10px;border:1px solid var(--line);background:#fff;padding:12px 16px;border-radius:3px;cursor:pointer;min-height:48px}
.choices input{accent-color:var(--rust);width:18px;height:18px}
.choices label:has(input:checked){border-color:var(--rust);box-shadow:inset 0 0 0 1px var(--rust)}
.field{display:grid;gap:6px}
.field label{font-weight:600;font-size:.95rem}
.field input,.field textarea{font:inherit;font-size:1rem;padding:12px 14px;border:1px solid #C9BFB0;border-radius:3px;background:#fff;color:var(--ink);width:100%}
.field textarea{min-height:160px;resize:vertical}
.field input:focus,.field textarea:focus{outline:2px solid var(--amber);outline-offset:0;border-color:var(--amber)}
.field .hint{font-size:.85rem;color:var(--muted)}
.field .err{font-size:.85rem;color:#A1261B;min-height:0}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media (max-width:600px){.row2{grid-template-columns:1fr}}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.status{padding:14px 16px;border-radius:3px;font-size:.95rem}
.status.ok{background:#E3EFE6;color:#1E5631;border:1px solid #9CC5A8}
.status.bad{background:#F8E5E1;color:#8A2317;border:1px solid #E0A99F}

/* footer */
.site-footer{background:var(--navy);color:var(--on-navy-dim);padding-block:56px 40px;font-size:.92rem}
.footer-top{display:flex;flex-wrap:wrap;justify-content:space-between;gap:32px;padding-bottom:32px;border-bottom:1px solid var(--line-dark)}
.footer-top .brand{font-size:1.4rem}
.footer-top p{margin-top:12px;max-width:44ch}
.footer-links{display:flex;flex-wrap:wrap;gap:12px 28px;align-items:flex-start}
.footer-links a{color:var(--on-navy);text-decoration:none}
.footer-links a:hover{color:var(--amber)}
.footer-links svg{width:18px;height:18px;fill:currentColor;vertical-align:-3px;margin-right:6px}
.footer-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;padding-top:24px;font:400 .75rem/1.6 var(--mono)}

/* motion */
.reveal{animation:rise .8s cubic-bezier(.2,.7,.2,1) both}
.d1{animation-delay:.08s}.d2{animation-delay:.16s}.d3{animation-delay:.24s}.d4{animation-delay:.32s}
@keyframes rise{from{opacity:.001;transform:translateY(16px)}}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}html{scroll-behavior:auto}.hero::before,.page-head::before{background:none}}

/* hero v2 (cover proposal) */
.nav .lang{border:0;padding:0;font:inherit;font-size:.95rem;letter-spacing:0}
.nav .cta{border-radius:2px;padding:11px 22px}
.hero-v2 .hero-inner{grid-template-columns:1fr 1.05fr;gap:48px;padding-block:80px 56px}
.hero-v2 h1{margin:0;font-size:clamp(2.6rem,5.4vw,4.8rem);line-height:1.02;font-weight:400}
.hero-v2 em.hl{font-style:normal;color:var(--amber)}
.hero-v2 .hero-body{margin-top:28px;font-size:1.2rem;color:#D4CEC2;max-width:34ch}
.hero-strong{margin-top:22px;font-size:1.2rem;font-weight:600;color:var(--on-navy);max-width:32ch}
.hero-v2 .actions{margin-top:36px;align-items:center;gap:28px}
.btn-lg{min-height:60px;padding:16px 30px;font-size:1.1rem}
.link-under{color:var(--on-navy)!important;text-decoration:none;font-weight:600;padding-bottom:4px;border-bottom:1px solid var(--amber)}
.link-under:hover{color:var(--amber)!important}
.hero-v2 .hero-meta{margin-top:30px}
.hero-stack{position:relative;padding-bottom:22%}
.browser{background:#fff;border-radius:4px;overflow:hidden;box-shadow:0 30px 70px rgba(0,0,0,.45);aspect-ratio:16/10}
.browser-bar{height:22px;background:#EDEAE4;display:flex;gap:6px;align-items:center;padding:0 10px}
.browser-bar i{width:8px;height:8px;border-radius:50%;background:#C9C3B8}
.browser .shot{width:100%;height:calc(100% - 22px);object-fit:cover;object-position:top}
.hero-stack .cat{position:absolute;box-shadow:0 26px 50px rgba(0,0,0,.5);border-radius:3px}
.hero-stack .cat-a{width:62%;left:-8%;bottom:0;transform:rotate(-3deg)}
.hero-stack .cat-b{width:42%;right:-4%;bottom:4%;transform:rotate(2.5deg)}
.case-strip{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:24px;padding:20px 0 26px;border-top:1px solid var(--line-dark);text-decoration:none;color:var(--on-navy)}
.cs-name{font:600 .82rem var(--sans);letter-spacing:.18em;text-transform:uppercase;padding-right:24px;border-right:1px solid var(--line-dark)}
.cs-desc{color:#CFC8BA}
.cs-link{display:inline-flex;gap:10px;align-items:center;color:var(--amber);font-weight:600}
.cs-link svg{width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:2;transition:transform .2s}
.case-strip:hover .cs-link svg{transform:translateX(4px)}
.statement{background:var(--navy);color:var(--on-navy);border-top:1px solid var(--line-dark)}
.statement h2{text-align:center;padding-block:64px;font-weight:400;font-size:clamp(2rem,4.4vw,3.6rem);margin:0 auto;max-width:24ch}
@media (max-width:900px){
  .hero-v2 .hero-inner{grid-template-columns:1fr;padding-block:48px 32px}
  .hero-stack{max-width:560px;margin-top:8px}
  .hero-stack .cat-a{left:-2%}
  .hero-stack .cat-b{right:-2%}
  .case-strip{grid-template-columns:1fr;gap:6px}
  .cs-name{border:0;padding:0}
}
.hero-v2 .hero-inner{grid-template-columns:1.12fr 1fr}
.hero-v2 h1{max-width:13ch}
.hero-v2 .hero-body{max-width:42ch}
.hero-strong{max-width:36ch}
@media (max-width:900px){.hero-v2 .hero-inner{grid-template-columns:1fr}}

.hero-cover{position:relative}
.hero-cover img{width:112%;max-width:none;margin-left:-4%;filter:drop-shadow(0 30px 50px rgba(0,0,0,.45))}
@media (max-width:900px){.hero-cover img{width:100%;margin-left:0}}
@media (min-width:901px){.hero-v2 .hero-inner{grid-template-columns:1fr 1.2fr;gap:32px}.hero-cover img{width:118%;margin-left:-2%}}

.portrait{background:none;display:block;aspect-ratio:auto;margin:0;max-width:460px;justify-self:end}
.portrait::after{display:none}
.portrait img{width:100%;border-radius:2px;box-shadow:0 30px 60px rgba(0,0,0,.45)}
@media (max-width:900px){.portrait{justify-self:start;max-width:360px}}

.brand .logo{height:40px;width:auto;display:block;color:var(--on-navy)}
.footer-top .brand .logo{height:52px}
@media (max-width:860px){.brand .logo{height:34px}}

.footer-top p{max-width:none}