Product communication
Catalogue architecture, commercial copy and product imagery that turn technical detail into a clear sales conversation.
Explore the cataloguesMarketing leadership, from strategy to execution.
I connect brand, digital experience and sales enablement to help product businesses communicate clearly and support their sales teams.
At Unimat, I built the marketing department from the ground up.
- 15+years in marketing and communication
- 13years building Unimat's marketing
- ~8 → 300+employees as the company grew
- $200K → $4Mannual revenue (USD) during my tenure
- 80+websites designed and launched
Company growth was a cross-functional effort. Figures are approximate.
Featured case · Unimat
I didn't inherit a marketing function. I designed it, staffed it and produced its work.
A broad range of technical products needed a coherent brand and a consistent way to talk to customers. I set up the marketing function and connected the work across websites, catalogues, packaging, sales materials, showrooms and trade shows, producing most of it myself.
Department development · Creative direction · Hands-on production · Cross-functional coordination
See how I built the system
Connected work
One product story, across every touchpoint.
The work has to make sense wherever a customer meets the brand: on a product page, in a catalogue, during a sales conversation or inside a showroom.
Digital discovery
Websites and product journeys organised around what buyers need to find, understand and ask next.
Explore the digital experience
Physical experience
Showroom and trade-show concepts that connect product presentation, samples and customer conversations.
Explore the spacesCapabilities
I connect the work most teams keep separate.
My role spans the decisions that shape the brand and the work that brings it to life.
Marketing leadership
Set priorities, establish standards and align teams and specialist partners around the work that matters.
Brand and product communication
Translate technical information into clear positioning, useful content and consistent visual communication.
Digital experience
Connect search intent, website structure, product education and the path to an enquiry, from SEO and Google Ads to the landing page.
Sales enablement
Give sales teams, distributors and retail accounts materials they can use in real customer conversations.
Customer perspective
Customer experience keeps the strategy grounded.
At Best Buy Canada's head office I handle complex escalations with Legal, store leaders and internal teams, and I've trained 40+ colleagues as a certified internal trainer. It adds a frontline view to how I think about communication, team readiness and the customer journey.
Read about my backgroundLet's talk about what you need to build.
Hiring for a marketing role or planning a project? Let's see how my experience could support your team.